THE #1 professional color brand worldwide.
INOA and INOA Suprême - ammonia-free haircolor lines providing superb gray coverage, supreme respect for the hair and optimal scalp comfort. We have very proudly been carrying INOA since it's birth in 2010.
Majirel - a permanent haircolor line offering full gray coverage, high lift blondes, and intense pigments.
DIA Light and DIA Richesse - demi-permanent haircolor lines that include a full range of colors with radiant tones and intense shine.